Gee started the CliffordGee Consultancy in 2010 to support the development of beauty, cosmetic and perfumery niche brands into the UK market. Using his experience over the past 15 years as a distributor (The Select Cosmetics Co. Ltd.) he has developed a unique insight into the retail market both in the UK and Europe.
Gee also mentor’s new start up brands and in 2011 was asked to take part in seminars on subjects ranging from "Getting Into UK Retailers: Pitfalls & Challengers", "An Overview of the UK Market". In 2014 he became a coach with the Business Growth Service.